Good Flavor Lives Here™

For people who taste the sauce before it's done.

I'm Chef Eric. I created 7 Herb nearly 35 years ago for my own kitchens, and Old Florida Seasonings™ is how I finally get to share it with home cooks who love good food as much as I do.

Two free cookbooks from my kitchen to yours: The Thanksgiving Cookbook and The Potluck Table. Tell me where to send them.

No spam, ever. I email once a month or so, sometimes only once a quarter, with a few extra notes in November and December. We never share or sell your info, and you can unsubscribe anytime. Privacy Policy · Terms

Shop 7 Herb Or grab two free cookbooks ↓

Our store opens November 20! Orders begin shipping immediately when we open.

Our store is open! Orders ship right away.

Join the list and I'll let you in a day early, on November 19. Every order from November 19 through 23 comes with a Thanksgiving gift from me, and orders over $65 ship 2-day for free.Every order through November 23 comes with a Thanksgiving gift from me, and orders over $65 ship 2-day for free. Details

Explore Our Seasonings ↓

Golden roast chicken seasoned with 7 Herb chef-crafted seasoning
  • The Thanksgiving Cookbook
  • The Potluck Table, a free cookbook from Old Florida Seasonings
Chef Eric's 7 Herb all-purpose seasoning blend in its bag Roast chicken seasoned with 7 Herb, roasted golden brown

Meet 7 Herb: the seasoning that started it all

7 Herb is my all-purpose seasoning blend: seven herbs, salt and a carefully balanced mix of spices, 21 ingredients in all. My wife says it "rounds out the flavor," and she's right. Nothing shouts, nothing's missing, and the food still tastes like itself.

Chicken is where it really shines. Fair warning, though: most people start there and end up standing in front of the open fridge, wondering what else they can put it on.

  • Roast chicken
  • Roasted vegetables
  • Potatoes
  • Steaks
  • Seafood
  • Avocado toast
  • Grilled cheese

Yes, grilled cheese. Trust me on this one.

Chef Eric at home in Florida

Meet Chef Eric

I've spent most of my life in professional kitchens, from little French and Italian restaurants to the opening culinary team at The Ritz-Carlton. Later I built an award-winning catering company, prepared meals for four U.S. presidents and spent close to two decades feeding film crews across the country and in England. Along the way I served more than two million meals, and 7 Herb has been in my kitchen for nearly 35 years of it. Now I'm retired in Florida, and people still ask me for it. So here we are.

Chef Eric

Read my full story →

The good stuff

What goes in the bag, and what stays out. Short list, on purpose.

  • Herbs and spices I choose carefullySeven herbs and a mix of spices I've been balancing since 1992.
  • Fresh aroma, real flavorOpen the bag. You'll see what I mean.
  • A chef's blendMade to my recipe, the same one I've cooked with for nearly 35 years.
  • Small batches, made in FloridaBlended in small batches in a commercial kitchen right here at home.
  • Nothing extraNo fillers, no MSG, no preservatives. Gluten-free and vegan, too.
  • Close to homeI source as much as I can from the USA.

Get cooking

These two cookbooks come with a side effect: people tend to ask for seconds. Grab both, free, and I'll let you into the store a day early, on November 19.These two cookbooks come with a side effect: people tend to ask for seconds. Grab both, free, and I'll send you new recipes now and then.

No spam, ever. I email once a month or so, sometimes only once a quarter, with a few extra notes in November and December. We never share or sell your info, and you can unsubscribe anytime. Privacy Policy · Terms

Our store opens November 20! Orders begin shipping immediately when we open.Our store is open! Orders ship right away.

Explore Our Seasonings ↑Shop 7 Herb